globe
  1. General readers 16 items
    1. Social communication in advertising: consumption in the mediated marketplace - William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill 2013

      Book Background

    2. Advertising and popular culture - Jib Fowles 1996

      Book Background

    3. Advertising and promotion: communicating brands - Christopher E. Hackley 2005

      Book Background

    4. Digital advertising - Andrew McStay 2010

      Book Background

    5. Reading ads socially - Robert Goldman 1992

      Book Background

    6. Advertising - Iain MacRury 1998

      Book Background

    7. Why I buy: self, taste, and consumer society in America - Rami Gabriel 2013 (electronic resource)

      Book Background

    8. Brands - Marcel Danesi 2006

      Book Background

    9. Media studies: texts, production, context - Paul Long, Tim Wall 2012

      Book Background

    10. Media semiotics: an introduction - Jonathan Bignell 2002

      Book Background

    11. Media semiotics: an introduction - Jonathan Bignell 2002

      Book Background

    12. Analysing media texts - Marie Gillespie, Jason Toynbee, Open University. DA204 Understanding media 2006

      Book Background

    13. Hegarty on advertising: turning intelligence into magic - John Hegarty 2017

      Book 

  2. Lecture 1 - Advertising, brands and the media 2 items
    1. Core reading 1 item
      "Core reading" is the absolute minimum that you have to read before coming to the lecture, so that you acquire a basic understanding of the topic in discussion, you are able to follow the lecture and participate in class discussion and activities.
      1. The advertising and consumer culture reader - Joseph Turow, Matthew P. McAllister 2009

        Book Essential Read the introduction before attending the first lecture.

    2. Essential readings 1 item
      "Essential readings" are also necessary to study every week, before attending the seminar, so that you have an improved understanding of the issues discussed in the lecture and you are better prepared to actively participate (as you are expected) in the seminar activities.
      1. The Routledge Companion to Advertising and Promotional Culture - Matthew P. McAllister, Emily West 2013

        Book Essential Read the introduction before attending the first lecture.

    3. Recommended readings 0 items
      "Recommended readings" are the ones that will help you have an even better understanding of the topic covered in the lecture and seminar. These will be especially helpful if the assignment you are going to write is related to this lecture's topic.
    4. Supplementary readings 0 items
      "Supplementary readings" can help you get a wider knowledge and deeper theoretical understanding of the issues and concepts discussed. These can be of great help in your assignments, especially so in your dissertation, if your chosen topic is related to the issues covered in the specific lecture.
  3. Lecture 2 - History of advertising 4 items
    1. Core reading 1 item
      1. The advertising and consumer culture reader - Joseph Turow, Matthew P. McAllister 2009

        Book Essential Read chapter 2.

    2. Essential readings 1 item
      1. The Routledge Companion to Advertising and Promotional Culture - Matthew P. McAllister, Emily West 2013

        Book Essential Read chapter 2.

    3. Recommended readings 1 item
      1. The Routledge Companion to Advertising and Promotional Culture - Matthew P. McAllister, Emily West 2013

        Book Essential Read chapter 4.

    4. Supplementary readings 1 item
  4. Lecture 3 - Advertising effectiveness and strategies of persuasion 6 items
    1. Core reading 1 item
      1. Advertising theory - Shelly Rodgers, Esther Thorson 2012

        Book Essential Read chapter 4 - The Elaboration Likelihood Model: A 30-Year Review, by D. Schuman et al. (pp. 51-68).

    2. Essential readings 2 items
      1. The Emergence of IMC: A Theoretical Perspective - PHILIP J. KITCHEN, JOANNE BRIGNELL, TAO LI, GRAHAM SPICKETT JONES 2004-3

        Article Essential

    3. Recommended readings 2 items
      1. Advertising effectiveness from a consumer perspective - Robert Aitken, Brendan Gray, Robert Lawson 01/2008

        Article Background

      2. The Interactive Advertising Model - Shelly Rodgers, Esther Thorson 09/2000

        Article Background

    4. Supplementary readings 1 item
      1. Advertising theory - Shelly Rodgers, Esther Thorson 2012

        Book Background

  5. Lecture 4 - Advertising, the Fifth Frame and Identity 21 items
    1. Core reading 3 items
      1. Social communication in advertising: consumption in the mediated marketplace - William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill 2013

        Book Essential Read The chapter on the 'Fifth Frame' pp 563-581

      2. Killing Us Softly | Kanopy

        Webpage Essential This is a very interesting video you will learn a lot from watching this.

    2. Essential readings 3 items
      1. Social communication in advertising: consumption in the mediated marketplace - William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill 2013

        Book Essential READ 'THE FIFTH FRAME' PP563-78

      2. The Body in Consumer Culture - Mike Featherstone 09/1982

        Article Essential

    3. Recommended readings 8 items
      1. The Routledge Companion to Advertising and Promotional Culture - Matthew P. McAllister , and Emily West 2013

        Book Essential choose a reading from section 4 and one from 5 that interests you

      2. The advertising and consumer culture reader - Joseph Turow, Matthew P. McAllister 2009

        Book Essential You should read pp416-28 the article by Sut Jhally 'Advertising at the edge of the Apocalypse'

      3. Media semiotics: an introduction - Jonathan Bignell 2002

        Book Background Read the chapter on Advertising

      4. Lifestyle and Consumer Culture - Mike Featherstone 02/1987

        Article Background

    4. Supplementary readings 7 items
      1. Encoding Advertisements: The Creative Perspective - Aidan Kelly, Katrina Lawlor, Stephanie O'Donohoe 06/2005

        Article Background

      2. Nations as brands: Cinema's place in the branding role - Shashwat Gupta, Mohammad M. Foroudi, Juha Väätänen, Suraksha Gupta 2018-2

        Article Background

      3. Brands - Marcel Danesi 2006

        Book Background

      4. Masculinity and men's lifestyle magazines - Bethan Benwell 2003

        Book Background

      5. `Meat, Mask, Burden` - Alison Hearn 07/2008

        Article Background

      6. Media culture: cultural studies, identity, and politics between the modern and the postmodern - Douglas Kellner, Douglas M. Kellner, Kellner D Staff 1995 (electronic resource)

        Book Background

  6. Lecture 5 - Advertising ethics and regulation 6 items
    1. Core reading 1 item
      1. The Advertising Handbook: 4th Edition (e-Book) - Routledge - Jonathan Hardy, Iain Macrury, Helen Powell 28/02/2018

        Book Essential Read chapter 8, on advertising regulation, by J. Hardy.

    2. Essential readings 1 item
      1. The advertising and consumer culture reader - Joseph Turow, Matthew P. McAllister 2009

        Book Essential Study chapter 6.

    3. Recommended readings 2 items
      1. The advertising and consumer culture reader - Joseph Turow, Matthew P. McAllister 2009

        Book Essential Study chapter 26.

    4. Supplementary readings 2 items
  7. Lecture 6 - Critique and defence of advertising 7 items
    1. Core reading 2 items
      1. Advertising and society: an introduction - Carol J. Pardun, Carol J. Pardun 2014 (electronic resource)

        Book Essential Read the introduction by C. Pardun: "Why does everyone have an opinion about advertising?"

      2. Confessions of an advertising man - David Ogilvy 2011

        Book Essential Read chapter 11: "Should Advertising be Abolished?"

    2. Essential readings 2 items
      1. Media and cultural studies: keyworks - Meenakshi Gigi Durham, Douglas Kellner 2006

        Book Essential Read chapter 16 (pp. 230-256) by D. Smythe: "On the audience commodity and its work".

      2. The Routledge Companion to Advertising and Promotional Culture - Matthew P. McAllister, Emily West 2013

        Book Essential Read chapters 26 and 29.

    3. Recommended readings 1 item
      1. The Routledge Companion to Advertising and Promotional Culture - Matthew P. McAllister, Emily West 2013

        Book Essential Read chapter 15.

    4. Supplementary readings 2 items
      1. The Routledge Companion to Advertising and Promotional Culture - Matthew P. McAllister, Emily West 2013

        Book Essential Read chapters 23 and 27.

      2. Marketing: A Critical Introduction - Christopher E. Hackley 2009

        Book Background Read Chapter 9 Advertising Research

  8. Lecture 7 - Advertising, Audiences and Consumers: the production of meaning 33 items
    1. Core reading 4 items
      1. Branding The Agency Emotionally - Jo Whitehouse-Hart, Diane Taylor 2012

        Webpage Essential

      2. Psychosocial Explorations of Film and Television Viewing: Ordinary Audience - Jo Whitehouse-Hart, SpringerLink (Online service) 2014

        Book Essential You should read Chapter Four: Favourite Things Objects in the Life of a Castaway

      3. The Body in Consumer Culture - Mike Featherstone 09/1982

        Article Essential

    2. Essential readings 5 items
      1. The forms of Capital - Pierre Bourdiue

        Chapter Essential

      2. Social class in the 21st century - Michael Savage 2015

        Book 

      3. The Routledge Companion to Advertising and Promotional Culture - Matthew P. McAllister, Emily West 2013

        Book Essential Study chapter 14.

      4. The advertising and consumer culture reader - Joseph Turow, Matthew P. McAllister 2009

        Book Essential Study chapters 6 and 26.

      5. Why I buy: self, taste, and consumer society in America - Rami Gabriel 2013 (electronic resource)

        Book Essential All the chapters are useful but particularly the chapter on advertising and representation of the self.

    3. Recommended readings 13 items
      1. Psychoanalytic accounts of consuming desire: Hearts of darkness - John Desmond 2012

        Book  This book will introduce you to psychoanalytic theories of desire and this can then be linked and applied to consumption and the role and effects of advertising.

      2. Subjectivity: theories of the self from Freud to Haraway - Nick Mansfield 2000

        Book  Chapter 3 on Lacan offers a clear introduction to psychoanalytic ideas which will explain the appeal and desire associated with consumption and visual culture

      3. Media semiotics: an introduction - Jonathan Bignell 2002

        Book Background Read the chapter on advertising

      4. Media studies: texts, production, context - Paul Long, Tim Wall 2012

        Book Background Read Chapter 9 pp264-269 Researching Media Audiences in Chapter 9 What do People do with Media Harlow Pearson And Chapter 13 The Consumer Society and Advertising pp338-353

      5. Diversity in Advertising : Broadening the Scope of Research Directions - Jerome D. Williams, , Wei-Na Lee, , and Curtis P. Haugtvedt 2004

        Book Background

      6. Reading ads socially - Robert Goldman 1992

        Book Background

      7. Volume 6, Issue 1, April 2012 – The Association for Psychosocial Studies

        Webpage Background Read Whitehouse-Hart and Taylor Branding the Agency Emotionally

      8. Emotions, advertising and consumer choice - Flemming Hansen, Sverre Riis Christensen 2007 (electronic resource)

        Book Background

      9. The language of advertising - Torben Vestergaard, Kim Schrøder 1985

        Book Background

    4. Supplementary readings 11 items
      1. Media and audiences: new perspectives - Karen Ross, Virginia Nightingale 2003

        Book Background

      2. Marketing: A Critical Introduction - Christopher E. Hackley 2009

        Book Background Read Chapter 9 Advertising research

      3. Advertising - Iain MacRury 1998

        Book Background Read section 8 on audiences and psychology

      4. The language of advertising - Torben Vestergaard, Kim Schrøder 1985

        Book Background

      5. MAKING AND MEASURING VALUE - Liz Moor, Celia Lury 11/2011

        Article Background

      6. Promoting Emotion Understanding Films Understanding Ourselves - Mike O'Shaughnessy

        Article Background This is an article about using emotion to understand the meaning of media texts and it is useful for you to consider in relation to advertising, consumer culture and self-identity

  9. Lecture 8 - Advertising and globalisation 6 items
    1. Core reading 1 item
      1. The Routledge Companion to Advertising and Promotional Culture - Matthew P. McAllister, Emily West 2013

        Book Essential Study chapter 10.

    2. Essential readings 1 item
    3. Recommended readings 1 item
    4. Supplementary readings 3 items
      1. Advertising worldwide - Marieke K. de Mooij 1994

        Book Background

      2. Global Marketing and Advertising: Understanding Cultural Paradoxes - Marieke de Mooij 2018

        Book Background

      3. Consumer culture - Celia Lury 2011

        Book Background

  10. Lecture 9 - Advertising and the new media 5 items
    1. Core reading 1 item
      1. The advertising and consumer culture reader - Joseph Turow, Matthew P. McAllister 2009

        Book Essential Study chapter 20.

    2. Essential readings 1 item
      1. The advertising and consumer culture reader - Joseph Turow, Matthew P. McAllister 2009

        Book Essential Study chapter 24.

    3. Recommended readings 2 items
      1. Interactive Advertising and Presence - Matthew Lombard, Jennifer Snyder-Duch 03/2001

        Article Essential

      2. Social marketing meets interactive media - Ronald P. Hill, Nora Moran 01/2011

        Article Essential

    4. Supplementary readings 1 item
      1. Privacy Issues in Mobile Advertising - Evelyne Beatrix Cleff 11/2007

        Article Background

  11. Lecture 10 - Revision 0 items
    Revise everything; especially the readings more closely related to your assignment topics.
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