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  1. General Readers and material covering themes in the module 4 items
    1.  

      This module introduces students to the role of audiences in mediated communication and uses the narrative of development of the changing field of audience research to introduce students to studying audiences in the context of a changing media landscape. The course draws on a wide range of empirical audience research across a variety of media and formats. The module begins with an analysis of the appearance of audiences in media and communication studies and introduces students to the contested histories of audiences by exploring key 'traditional approaches' which characterised the field before the research of active audiences began. Students are introduced to a diversity of theoretical approaches for e.g. psychoanalysis, social-psychology, cultural studies, literary reception theory, feminist theory, democratic participation theory amongst others, which return in lectures which then deal with selected aspects of audiences and audience research. We explore the everyday engagement of audiences with media environments (from print to user-generated content), the linkages between audiences and identities, with a particular focus on audiences as public, the cultural experiences of audiencing, global media audiences, the ethics of witnessing the media as audiences, and the challenges faced by empirical audience researchers with the advent of social media, games and online communities. We will also consider the media's view of the audience and audience research. The last lecture of the module returns to the theoretical focus introduced at the outset of the module, by asking, this time – what kind of key themes have characterised audience research over these years what some emerging priorities are for audience studies in the years to come.

      Reading lists: Please note that I have added many items to the reading list but you should consult the module handbook for suggestions for general text books and other readings which might not appear on this list.

    2. Media audience research: a guide for professionals - Graham Mytton, Peter Diem, Piet Hein van Dam 2016

      Book 

    3. Media Institutions and Audiences - Nick Lacey June 2002 (Paperback)

      Book 

    4. Textual analysis: a beginner's guide - Alan McKee 2003 (electronic resource)

      Book 

  2. Media and Audiences: New Perspectives - Karen Ross 2003 (electronic resource)

    Book Background

  3. Media studies: texts, production, context - Paul Long, Tim Wall 2012

    Book  This is a clear and accessible book

  4. Ideology - Terry Eagleton 1994

    Book Essential This book provides a good introduction to theories of ideology which will help you in particular with cultural studies approaches.

  5. Introduction week one 23 items
    1. Audience, The - Webster, James G. 1998

      Article Essential

    2. Introduction: from bad research to good. - Martin Barker, Julian Petley

      Chapter Background

    3. Making sense of television: the psychology of audience interpretation - Sonia M. Livingstone 1998

      Book Background

    4. Ten things wrong with the “effects model.” - David Gauntlett

      Chapter Essential

    5. Attachment: sociology and social worlds - Peter Redman, Open University 2008

      Book 

    6. Studying the television audience: the shock of the real - Virginia Nightingale 1996

      Book Background

    7. Mass hysteria: critical psychology and media studies - Lisa Blackman, Valerie Walkerdine 2000

      Book 

    8. Ill effects: the media violence debate - Martin Barker, Julian Petley 2001

      Book Background

    9. Sleeping with the enemy: Audience studies and critical literacy - Joke Hermes, Annika van den Berg, Marloes Mol 09/2013

      Article 

    10. Black marks: minority ethnic audiences and media - Karen Ross, Peter Playdon 2001

      Book 

  6. Sociological approaches 16 items
    1. Encyclopedia of identity - Ronald L. Jackson, Sage reference on-line 2010

      Book  This is an on line book which you can access through the library

    2. Uses and Gratifications: A Paradigm Outlined - k.E. Rosengren

      Chapter Background

    3. Uses and gratifications research: the past ten years. - p Palmgreen, L A Wenner, K.E. Rosengren

      Chapter Background

    4. Uses and Gratifications Theory in the 21st Century - Thomas E. Ruggiero 02/2000

      Article Background

    5. ‘I just wanted her out’ Attachment and Psyshco-Social Media Texts - Peter Redman, Jo Whitehouse-Hart

      Chapter Background Useful chapter as it is from a text book. Complex ideas are clearly explained.

    6. Television and psychoanalysis: psycho-cultural perspectives - Caroline Bainbridge, Ivan Ward, Candida Yates 2014

      Book 

    7. Remote control: television, audiences and cultural power - Ellen Seiter 1989

      Book 

    8. The audience studies reader - Will Brooker, Deborah Jermyn 2003

      Book 

  7. cultural studies and empirical audience research 15 items
    1. Reflections upon the Encoding/Decoding Model: An Interview with Stuart Hall - Stuart Hall

      Chapter Essential

    2. Reading the romance: women, patriarchy and popular literature - Janice A. Radway 1984

      Book 

    3. Media worlds: anthropology on new terrain - Faye D. Ginsburg, Lila Abu-Lughod, Brian Larkin c2002

      Book 

    4. Crossroads: the drama of a soap opera - Dorothy Hobson 1982

      Book 

    5. Television, ethnicity and cultural change - Marie Gillespie 1995

      Book 

    6. The export of meaning: cross-cultural readings of Dallas - Tamar Liebes, Elihu Katz 1993

      Book 

    7. Big Brother: Reconfiguring the `active' audience of cultural studies? - E. Tincknell, P. Raghuram 01/05/2002

      Article Background

    8. Character, audience agency and transmedia drama - Elizabeth Jane Evans March 2008;

      Article 

  8. audience research cultural studies and reality TV 12 items
    1. Transnational Cultural Power in the Age of Social Media - Dal Yong Jon 2016

      Book Background a new book that you might find interesting for a number of the weeks

    2. 1.      Holmes, S. (2004) '"But this time you choose!" Approaching the 'interactive' audience in reality TV', International Journal of Cultural Studies, 7 (2), 213-231 http://ics.sagepub.com.ezproxy4.lib.le.ac.uk/content/7/2/213

    3. Big Brother as a Television Event - Paddy Scannell August 2002;

      Article 

    4. Reality television and class - Beverley Skeggs, Helen Wood 2011

      Book 

    5. The Extended Audience: Scanning the Horizon’ - Nick Couldry

      Chapter 

    6. Television, ethnicity and cultural change - Marie Gillespie 1995

      Book 

  9. study skills and essay writing 4 items
    1. Good essay writing: a social sciences guide - Peter Redman, Wendy Maples, Open University 2017

      Book Recommended for Purchase

    2. How to argue: a student's guide - Alastair Bonnett 2001

      Book Recommended for Purchase

    3. Cite them right: the essential referencing guide - Richard Pears, Graham J. Shields 2013

      Book Recommended for Purchase

    4. The international student's guide: studying in English at university - Ricky Lowes, Helen Peters, Marie Clare Turner 2004

      Book Background

  10. Changing audiences from audience to user 3 items
  11. Changing audiences two 8 items
    1. A companion to new media dynamics - John Hartley, Jean Burgess, Axel Bruns 2013

      Book Essential

  12. Celebrity and fans 16 items
    1. Media studies: texts, production, context - Paul Long, Tim Wall 2012

      Book  Read chapter five

    2. 1.      Ang, I (1991) 'The Revolt of the Viewer' in Desperately Seeking the Audience , London, Routledge (extract in Toynbee above)

    3. The entire book by Ang is useful for this week but you will find chapters 5 and 6 of particular use.

    4. Ratings analysis: the theory and practice of audience research - James G. Webster, Patricia F. Phalen, Lawrence W. Lichty 2006

      Book 

    5. Inside prime time - Todd Gitlin 2000

      Book 

    6. TV's test pilots. - Greene, Kira 2000

      Article 

    7. Inside TV's Secret Lab. (cover story) - Hayes, Dade dhayes@nbmedia.com 2015

      Article 

    8. SEE ALSO Reading by Bird week ten.

  13. Media's view of the audience 7 items
    1. Unanswered Questions in Audience Research - David Morley 07/2006

      Article Essential

    2. Remote control: television, audiences and cultural power - Ellen Seiter 1989

      Book 

  14. State of play in audience research 13 items
    1. ARE WE ALL PRODUSERS NOW? - S. Elizabeth Bird 09/2011

      Article Essential

    2. The Cultural Logic of Media Convergence - Henry Jenkins March 2004;

      Article 

  15. A companion to new media dynamics - John Hartley, Jean Burgess, Axel Bruns c2013

    Book 

  16. Psychoanalysis 6 items
    1. Psychoanalytic Criticism - Robert Lapsley

      Chapter 

    2. Visual methodologies: an introduction to researching with visual materials - Gillian Rose 2012

      Book 

  17. Specific audiences 1 item
    1. Doing visual ethnography: images, media and representation in research - Sarah Pink 2007

      Book 

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