globe
  1. Unit 1 - Value Creation Processes from Idea to Market Plan 4 items
    1. Value creation through stakeholder synergy - Tantalo, c. and Priem, R. L. 2016

      Article Essential

    2. The meaning of ‘value’ in purchasing, logistics and operations management - Francis, M., Fisher, R., Thomas, A. and Rowlands, H. 2014

      Article Essential

  2. Unit 2 - Exploring Innovation and Entrpreneurship 6 items
    1. Suggested Further Readings 4 items
  3. Unit 3 - Designing and Managing the Innovative Organisation 10 items
    1. Suggested Further Readings 7 items
      1. Care in Knowledge Creation - Von Krogh, G. 1998

        Article Background

  4. Unit 4 - Where do Ideas Come From? 8 items
    1. Suggested Further Readings 6 items
      1. The Era of Open Innovation - Chesbrough, H. 2003

        Article Background

      2. Going Underground: Bootlegging and Individual Innovative Performance - Criscuolo, P., Salter, A. and Ter Wal, A. 2014

        Article Background

  5. Unit 5 - Operations Strategy and Process Design 6 items
    1. Introducing service operations management (Chapter 1) - Johnston, R., Clarke, G. and Shulver, M.

      Chapter Essential

    2. Implementing Sustainability in the Global Supply Chain - The Case of Goundfos - Jørsfeldt, J. M., Jensen, P. M., Waehrens, B. V. and Hvolby, H-H.

      Article Essential

    3. The servitization of manufacturing - Baines, T. S., Lightfoot, H. W., Benedettini, O., Kay, J. M. 05/06/2009

      Article Essential

    4. Designing the serviceprocess (Chapter 8) - Johnston, R., Clarke, G. and Shulver, M.

      Chapter Essential

  6. Unit 6 - Managing Operations 3 items
    1. Case Study - Helsinki Museum of Art and Design - Fitzsimmons, J. A., Fitzsimmons, M. J. and Bordoloi, S.

      Chapter 

  7. Unit 7 - Lean Management and Supply Chain Manaagement 6 items
    1. Case Study - Boomer Consulting, Inc. - Fitzsimmons, J. A., Fitzsimmons, M. J. and Bordoloi, S.

      Chapter Essential

    2. Green supply chain management practices: impact on performance - Green, K. W., Zelbst, P. J., Meacham, J. and Bhadauria, V. K. 2012

      Article Essential

    3. pp. 362-375 - Collier, G. and Evans, J. B.

      Chapter Essential

  8. Unit 9 - Principles of Marketing 9 items
    1. In Praise of Marketing - Quelch, J. 5th Feb 2009

      Article Essential

    2. Roots and Heritage (Chapter 2) - Lusch, R. F. and Vargo, S. L.

      Chapter Essential

    3. Suggested Further Readings 4 items
      1. Marketing Management - Kotler, P. and Keller, K. L. 2016

        Book Background

      2. Sustainability Through Servicizing - Rothenberg, S. 2007

        Article Background

      3. Marketing Ethics and Society 2015

        Book Background

  9. Unit 10 - Strategic Marketing and Marketing Planning 12 items
    1. The Management of Marketing (Chapter 5) - Ellis, N., Fitchett, J., Higgins, M., Jack, G., Lim, M., Saren, M. and Tadajewski, M.

      Chapter Essential

    2. Marketing Strategy Planning? (Chapter 2) - Perreault, W. D., Cannon, J. P. and Jerome McCarthy, E.

      Chapter Essential

    3. Case Study: SVEDKA Vodka (A) - Farris, P. W., Venkatesan, R. and Zuckerman, I. 2009

      Document Essential

    4. Examples of Marketing plans - McDonald, M., Frow, P. and Payne, A.

      Chapter Essential

    5. Suggested Further Readings 4 items
      1. Marketing Management - Kotler, P. and Keller, K. L. 2016

        Book Background

      2. Service-dominant Logic: Premises, perspectives, possibilities - Lusch, R.F. and Vargo, S. L. 2014

        Book Background

      3. Marketing strategy and competitive positioning - Hooley, G. J., Piercy, N. and Nichoulaud, B. 2012

        Book Background

  10. Unit 11 - Understanding Buyers, Strategic Brand Management and Marketing Communications 7 items
    1. Room for Improvement - Field, A. 29 October 2015

      Article Background To access the article click on 'Article' below 'Also See' at the link given.

    2. An Introduction to Consumer Behaviour (Chapter 1) - Solomon, M. B., Bamossy, G. J., Askegaard, S. and Hogg, M. K.

      Chapter Essential

    3. Suggested Further Readings 3 items
      1. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg 2013

        Book Background

      2. Business to business marketing: relationships, networks and strategies - Nick Ellis 2010

        Book Background

      3. Marketing across cultures - Jean-Claude Usunier, Julie Anne Lee 2013

        Book Background

  11. Unit 12 - Strategic Brand Management and Marketing Communications 7 items
    1. Brand Strategies 1 - Symbolic Brands (Cahpter 8) - Rosenbaum-Elliott, R., Percy, L. and Pervan, S.

      Chapter Essential

    2. Suggested Further Readings 3 items
      1. Brand Culture - Schroeder, J. E. 2005

        Book Background

      2. Strategic brand management - Richard H. Elliott, Larry Percy, Simon Pervan 2015

        Book Background

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