The Handbook of Media Audiences
The Handbook of Media Audiences
by Nightingale, Virginia (Editor)
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Table of Contents

The Handbook of Media Audiences

SectionSection DescriptionPage Number
Notes on Contributorsp. viii
Series Editor's Prefacep. xiv
Acknowledgmentsp. xv
Introduction   Virginia Nightingalep. 1
Part IBeing Audiencesp. 17
1    Readers as Audiences   Wendy Griswold and Elizabeth Lenaghan and Michelle Naffzigerp. 19
2    Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound   Jackie Cookp. 41
3    Viewing   Shawn Shimpachp. 62
4    Search and Social Media   Virginia Nightingalep. 86
5    Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy   Joshua Green and Henry Jenkinsp. 109
6    Going Mobile   Gerard Gogginp. 128
Part IITheorizing Audiencesp. 147
7    Audiences and Publics, Media and Public Spheres   Richard Butschp. 149
8    The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers   Sonia Livingstone and Peter Luntp. 169
9    New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation   Nico Carpentierp. 190
10    The Necessary Future of the Audience ... and How to Research It   Nick Couldryp. 213
11    Reception   Cornel Sandvossp. 230
12    Affect Theory and Audience   Anna Gibbsp. 251
Part IIIResearching Audiencesp. 267
13    Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency   Adam Arvidssonp. 269
14    Ratings and Audience Measurement   Philip M. Napolip. 286
15    Quantitative Audience Research: Embracing the Poor Relation   David Deacon and Emily Keightleyp. 302
16    Media Effects in Context   Brian O'Neillp. 320
17    Cultivation Analysis and Meclia Violence   Andy Ruddockp. 340
18    Creative and Visual Methods in Audience Research   Fatimah Awan and David Gauntlettp. 360
19    Locating Media Ethnography   Patrick D. Murphyp. 380
Part IVDoing Audience Researchp. 403
20    Children's Media Cultures in Comparative Perspective   Sonia Livingstone and Kirsten Drotnerp. 405
21    Fan Cultures and Fan Communities   Kristina Busse and Jonathan Grayp. 425
22    Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences   Mirca Madianoup. 444
23    Participatory Vision: Watching Movies with Yolngu   Jennifer Degerp. 459
24    The Audience Is the Show   Annette Hillp. 472
25    Seeking the Audience for News: Response, News Talk, and Everyday Practices   S. Elizabeth Birdp. 489
26    Sport and Its Audiences   David Rowep. 509
Indexp. 527