The Handbook of Media Audiences
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Table of Contents
The Handbook of Media Audiences
Section | Section Description | Page Number |
---|---|---|
Notes on Contributors | p. viii | |
Series Editor's Preface | p. xiv | |
Acknowledgments | p. xv | |
Introduction Virginia Nightingale | p. 1 | |
Part I | Being Audiences | p. 17 |
1 | Readers as Audiences Wendy Griswold and Elizabeth Lenaghan and Michelle Naffziger | p. 19 |
2 | Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound Jackie Cook | p. 41 |
3 | Viewing Shawn Shimpach | p. 62 |
4 | Search and Social Media Virginia Nightingale | p. 86 |
5 | Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy Joshua Green and Henry Jenkins | p. 109 |
6 | Going Mobile Gerard Goggin | p. 128 |
Part II | Theorizing Audiences | p. 147 |
7 | Audiences and Publics, Media and Public Spheres Richard Butsch | p. 149 |
8 | The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers Sonia Livingstone and Peter Lunt | p. 169 |
9 | New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation Nico Carpentier | p. 190 |
10 | The Necessary Future of the Audience ... and How to Research It Nick Couldry | p. 213 |
11 | Reception Cornel Sandvoss | p. 230 |
12 | Affect Theory and Audience Anna Gibbs | p. 251 |
Part III | Researching Audiences | p. 267 |
13 | Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency Adam Arvidsson | p. 269 |
14 | Ratings and Audience Measurement Philip M. Napoli | p. 286 |
15 | Quantitative Audience Research: Embracing the Poor Relation David Deacon and Emily Keightley | p. 302 |
16 | Media Effects in Context Brian O'Neill | p. 320 |
17 | Cultivation Analysis and Meclia Violence Andy Ruddock | p. 340 |
18 | Creative and Visual Methods in Audience Research Fatimah Awan and David Gauntlett | p. 360 |
19 | Locating Media Ethnography Patrick D. Murphy | p. 380 |
Part IV | Doing Audience Research | p. 403 |
20 | Children's Media Cultures in Comparative Perspective Sonia Livingstone and Kirsten Drotner | p. 405 |
21 | Fan Cultures and Fan Communities Kristina Busse and Jonathan Gray | p. 425 |
22 | Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences Mirca Madianou | p. 444 |
23 | Participatory Vision: Watching Movies with Yolngu Jennifer Deger | p. 459 |
24 | The Audience Is the Show Annette Hill | p. 472 |
25 | Seeking the Audience for News: Response, News Talk, and Everyday Practices S. Elizabeth Bird | p. 489 |
26 | Sport and Its Audiences David Rowe | p. 509 |
Index | p. 527 |