Table of Contents
Advertising
| Section | Section Description | Page Number |
|---|---|---|
| Volume I | Histories, Transitions, Institutions, and Practices | |
| 1 | M. Montaigne, âÇ Of a Defect in Our Policies', The Essays of Michael de Montaigne (1580) | |
| 2 | J. Addison, âÇ The Tatler 224', in Addision and Steele, Selection from The Tatler and Spectator (1710), pp. 81-5 | |
| 3 | H. G. Wells, Tono-Bungay[1909] (Penguin 2005), pp. 147-56 | |
| 4 | F. Presbury, The History and Development of Advertising (1929), pp. 62-73 | |
| 5 | R. Williams, âÇ Advertising: The Magic System', Problems in Materialism and Culture (Verso, 1980), pp. 170-95 | |
| 6 | J. Lears, âÇ The Problem of Commercial Art in a Protestant Culture', Fables of Abundance: A Cultural History of Advertising in America (Basic Books, 1995), pp. 261-98 | |
| 7 | R. Marchand, âÇ The Great Parables', Advertising the American Dream: Making Way for Modernity, 1920-1940 (University of California Press, 1985), pp. 206-34 | |
| 8 | S. Smulyan, âÇ Radio Advertising to Women in Twenties America: "A Latchkey to Every Home"', Historical Journal of Film, Radio and Television, 1993, 13, 3, 299-314 | |
| 9 | F. Mort, âÇ Paths to Mass Consumption: Britain and the USA Since 1945', in Nava et al., Buy This Book: Studies in Advertising and Consumption (Routledge, 1997), pp. 15-33 | |
| 10 | M. Curti, âÇ The Changing Concept of "Human Nature" in the Literature of American Advertising', Business History Review, 1967, 41, 4, 335-57 | |
| 11 | T. Frank, âÇ Creativity Conquers All', The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism (University of Chicago Press, 1997), pp. 88-104 | |
| 12 | L. McFall, âÇ The Language of the Walls: Putting Promotional Saturation in Historical Context', Consumption Markets & Culture, 2004, 7, 2, 107-28 | |
| 13 | S. Schwarzkopf, âÇ Discovering the Consumer', Journal of Macromarketing, 2009, 29, 1, 8-20 | |
| 14 | M. Mayer, âÇ The Proposition', Madison Avenue, USA (Penguin, 1958), pp. 47-57 | |
| 15 | J. Tunstall, âÇ Advertising & Agencies', The Advertising Man in London Advertising Agencies (Chapman & Hall, 1964), pp. 21-38 | |
| 16 | A. Hennion et al., âÇ In the Laboratories of Desire: Advertising as an Intermediary Between Products and Consumers', Réseaux, 1993, 1, 2, 169-92 | |
| 17 | C. Lury and A. Warde, âÇ Investments in the Imaginary Consumer: Conjectures Regarding Power, Knowledge and Advertising', in Nava et al., Buy This Book: Studies in Advertising and Consumption (Routledge, 1997), pp. 87-102 | |
| 18 | P. Miller and N. Rose, âÇ Mobilizing the Consumer: Assembling the Subject of Consumption', Theory, Culture and Society, 1997, 14, 1, 1-36 | |
| 19 | B. Moeran, âÇ The Orient Strikes Back: Advertising and Imagining Japan', Theory, Culture & Society, 1996, 13, 3, 77-122 | |
| 20 | S. Kemper, âÇ How Advertising Makes its Object', Advertising Cultures, 2003, 35-54 | |
| 21 | D. Miller, âÇ Advertising, Production and Consumption as Culture Economy', Advertising Cultures, 2003, 75-90 | |
| 22 | G. Grabher, âÇ The Project Ecology of Advertising: Tasks, Talents and Teams', Regional Studies, 2002, 36, 3, 245-62 | |
| 23 | W. Mazzarella, âÇ "Very Bombay": Contending with the Global in an Indian Advertising Agency', Cultural Anthropology, 2003, 18, 1, 33-71 | |
| 24 | W. Leiss et al., âÇ The Fifth Frame', Social Communication in Advertising: Consumption in the Mediated Marketplace (Routledge, 2005), pp. 563-78 | |
| Volume II: Culture, Media, and Debate | ||
| 25 | Samuel Johnson, The Idler (W. Durell, 1811) (extract) | |
| 26 | T. Nevett, âÇ The Scapa Society: The First Organized Reaction Against Advertising', Media, Culture & Society, 1981, 3, 2, 179-87 | |
| 27 | A. Huxley, âÇ Advertisement', Essays New and Old (H. W. Wilson, 1932), pp. 126-31 | |
| 28 | M. Horkheimer, âÇ Enlightenment as Mass Deception', Dialectic of Enlightenment: Philosophical Fragments (Stanford University Press, 2002), pp. 95-136 | |
| 29 | D. Thompson, âÇ Civilization through Advertising', The Voice of Civilization: An Enquiry into Advertising (Frederick Muller, 1943), pp. 96-135 | |
| 30 | V. Packard, âÇ R for our Secret Distress', The Hidden Persuaders (Pelican, 1957), pp. 54-65 | |
| 31 | T. Schwartz, âÇ Hard Sell, Soft Sell, Deep Sell', The Responsive Chord (Doubleday, 1974), pp. 56-79 | |
| 32 | J. Berger, Ways of Seeing (Pelican, 1972), pp. 129-54 | |
| 33 | A. Wernick, âÇ Advertising and Ideology: An Interpretive Framework', Theory, Culture & Society, 1983, 2, 1, 16-33 | |
| 34 | A. Offer, âÇ The Mask of Intimacy', In Pursuit of the Quality of Life (Oxford University Press, 1996), pp. 211-50 | |
| 35 | M. Schudson, âÇ Advertising as Capitalist Realism', Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Basic Books, 1984), pp. 209-33 | |
| 36 | M. Shudson, âÇ Criticizing the Critics of Advertising: Towards a Sociological View of Marketing', Media, Culture and Society, 1981, 3, 1, 3-12 | |
| 37 | J. McGuigan, âÇ Consuming Passions', Cultural Populism (Routledge, 1992), pp. 113-22 | |
| 38 | M. Nana, âÇ Framing Advertising: Cultural Analysis and the Incrimination of Visual Texts', in Nava et al., Buy This Book: Studies in Advertising and Consumption (Routledge, 1997), pp. 16-51 | |
| 39 | J. Schor, âÇ In Defense of Consumer Critique: Revisiting the Consumption Debates of the Twentieth Century', Annals of the American Academy of Political and Social Science, 2007, 611, 1, 16-30 | |
| 40 | B. Fine and E. Leopold, âÇ Advertising', The World of Consumption (Routledge, 1993), pp. 194-218 | |
| 41 | L. Bogart, âÇ Advertising by the Numbers', Commercial Culture: The Media System and the Public Interest (Oxford University Press, 2000), pp. 122-39 | |
| 42 | J. Curran, âÇ The Impact of Advertising on the British Mass Media', Media, Culture and Society, 1981, 3, 43-69 | |
| 43 | D. J. Enright, âÇ Chambers of Commerce', Fields of Vision: Essays on Literature, Language and Television (Oxford University Press, 1988), pp. 48-50 | |
| 44 | M. McLuhan, âÇ How Not to Offend', The Mechanical Bride: Folklore of Industrial Man (Beacon Press, 1968), pp. 60-2 | |
| Volume III | Analysing Advertisements: Texts, Audiences, and Ways of Reading | |
| 45 | R. Barthes, âÇ Rhetoric of the Image', Image/Music/Text[1967] (Hill and Wang, 1983), pp. 30-51 | |
| 46 | J. Williamson, âÇ Cooking Nature', Decoding Advertisements: Ideology and Meaning in Advertising (Marion Boyars, 1978), pp. 103-21 | |
| 47 | J. Sherry, âÇ Advertising as a Cultural System', Marketing and Semiotics: New Direction in the Study of Signs for Sale (de Gruyter, 1988), pp. 441-61 | |
| 48 | V. Langholz-Leymore, âÇ The Structure is the Message: The Case of Advertising', Marketing and Semiotics: New Direction in the Study of Signs for Sale (de Gruyter, 1988), pp. 319-31 | |
| 49 | R. Goldman, âÇ Marketing Fragrances: Advertising and the Production of Commodity Signs', Theory, Culture & Society, 1987, 4, 3, 691-725 | |
| 50 | E. McQuarrie and D. G. Mick, âÇ Figures of Rhetoric in Advertising Language', Journal of Consumer Research, 1996, 22, 424-38 | |
| 51 | F. Merrell, âÇ Charles Sanders Peirce's Concept of the Sign', Routledge Companion to Semiotics and Linguistics (2001), pp. 38-40 | |
| 52 | E. Hirschmanm, âÇ Men, Dogs, Guns, and Cars: The Semiotics of Rugged Individualism', Journal of Advertising, 2003, 32, 1, 9-22 | |
| 53 | L. Oates-IndruchovÃí, âÇ Male Bodies Resisting the West and the Past: Body and Masculinity in Advertising in the Czech Republic', Apokalipsa, 2004, 78, 1318-80 | |
| 54 | R. Gill, âÇ "Beyond the Sexualization of Culture" Thesis: An Intersectional Analysis of "Sixpacks, Midriffs and Hot Lesbians"' in Advertising', Sexualities, 2009, 12, 2, 137-60 | |
| 55 | S. O'Donohoe, âÇ Yummy Mummies: The Clamour of Glamour in Advertising to Mothers', Advertising & Society Review, 2007, 7, 3, 1-15 | |
| 56 | J. Maguire et al., âÇ "Celebrate Humanity" or "Consumers"? A Critical Evaluation of a Brand in Motion', Social Identities, 2008, 14, 1, 63-76 | |
| 57 | M. K. Goodman, âÇ The Mirror of Consumption: Celebritization, Developmental Consumption and the Shifting Culture Politics of Fair Trade', Geoforum, 2010, 41, 1, 104-16 | |
| 58 | B. Richards et al., âÇ The Psychodynamics of Advertising', The Dynamics of Advertising (Harwood, 2000), pp. 139-60 | |
| 59 | D. Bennett, âÇ Getting the Id to Go Shopping: Psychoanalysis, Advertising, Barbie Dolls, and the Invention of the Consumer Unconscious', Public Culture, 2005, 17, 1, 1-25 | |
| 60 | H. Powell, âÇ Count the Beats of your Heart not the Fingers on your Hand': The Emotionalization of Promotional Culture', in Shelley et al., Emotion: New Psychosocial Perspectives (Palgrave, 2009), pp. 96-106 | |
| 61 | B. Stern, âÇ A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient', Journal of Advertising, 1994, 23, 2, 5-15 | |
| 62 | M. Nava and O. Nava, âÇ Discriminating or Duped? Young People as Consumers of Advertising/Art', Magazine of Cultural Studies, 1990, 1, 15-21 | |
| 63 | J. Fowles, âÇ Mixed Receptions', Advertising and Popular Culture (Sage, 1996), pp. 184-95 | |
| 64 | N. Alperstein, âÇ Thinking about Advertising', Advertising in Everyday Life (Hampton, 2003), pp. 43-62 | |
| 65 | E. Freitas, âÇ Advertising', Taboo in Advertising (John Benjamins, 2008), pp. 41-61 | |
| 66 | S. Dornbusch and L. Hickman, âÇ Other-Directedness in Consumer-Goods Advertising: A Test of Riesman's Historical Theory', Social Forces, 1959, 38, 99-102 | |
| 67 | R. Belk and R. Pollay, âÇ Materialism and Status Appeals in Japanese and US Print Advertising', International Marketing Review, 1993, 2, 4, 38-47 | |
| 68 | M. McAllister and J. Giglio, âÇ The Commodity Flow of US Children's Television', Critical Studies in Media Communication, 2005, 22, 1, 26-44 | |
| Volume IV | Challenges and Innovation: New Territories and Technologies | |
| 69 | S. Livingstone and E. Helsper, âÇ Does Advertising Literacy Mediate the Effect of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice', Journal of Communication, 2006, 56, 3, 560-84 | |
| 70 | G. Hastings et al. âÇ Alcohol Advertising: The Last Chance Saloon: Failure of Self-Regulation of UK Alcohol Advertising', British Medical Journal, 2010, 340-9 | |
| 71 | A. Cronin, âÇ The Substance of Consumption', International Journal of Cultural Studies, 2002, 5, 3, 316-35 | |
| 72 | E. Moore and V. Rideout, âÇ The Online Marketing of Food to Children: Is it Just Fun and Games?', Journal of Public Policy & Marketing, 2007, 26, 2, 202-20 | |
| 73 | J. Winship, âÇ Women Outdoors: Advertising, Controversy and Disputing Feminism in the 1990s', International Journal of Cultural Studies, 2000, 3, 1, 27-55 | |
| 74 | J. Lloyd, âÇ Home Alone: Selling New Domestic Spaces', in A. Cronin and K. Hetherington (eds.), Consuming the Entrepreneurial City (Routledge, 2008), pp. 45-63 | |
| 75 | R. Wilken and J. Sinclair, âÇ "Waiting for the Kiss of Life": Mobile Media and Advertising', Convergence, 2009, 15, 4, 427-45 | |
| 76 | J. Sinclair, âÇ The Advertising Industry in Latin America: A Comparative Study', International Communication Gazette, 2009, 71, 8, 713-33 | |
| 77 | Lynne Ciochetto, âÇ Advertising in Contemporary India's Rapidly Changing Media Environment', Media International, 2009, 133, 120-9 | |
| 78 | Jing Wang, âÇ New Media Technology and New Business Models: Speculations on "Post-advertising" Paradigms', Media International, 2009, 133, 110-19 | |
| 79 | S. Holak et al., âÇ Nostalgia in Post-Socialist Russia: Exploring Applications to Advertising Strategy', Journal of Business Research, 2007, 60, 6, 649-55 | |
| 80 | C. Lury, âÇ Marking Time with Nike: The Illusion of the Durable', Public Culture, 1999, 11, 3, 499-523 | |
| 81 | D. Holt, âÇ How is Cultural Branding Different', How Brands Become Icons: The Principles of Cultural Branding (Harvard Business Press, 2004), pp. 13-38 | |
| 82 | E. Moor, âÇ Branded Spaces: The scope of "New Marketing"', Journal of Consumer Culture, 2003, 3, 1, 39-60 | |
| 83 | A. M. Cronin, âÇ Urban Space and Entrepreneurial Property Relations: Resistance and the Vernacular of Outdoor Advertising and Graffiti', in A. M. Cronin and K. Hetherington (eds.), Consuming the Entrepreneurial City (Routledge, 2008), pp. 65-82 | |
| 84 | E. Lachover and S. Brandes, âÇ A Beautiful Campaign?', Feminist Media Studies, 2009, 9, 3, 301-16 | |
| 85 | L. Kasapi, âÇ Viral Advertising', in H. Powell et al., The Advertising Handbook (Routledge, 2009), pp. 119-25 | |
| 86 | A. McStay, âÇ Conceiving User Approaches to Digital Advertising', Digital Advertising (Palgrave, 2009), pp. 109-33 | |
| 87 | C. Spurgeon, âÇ From the Long Tail to Madison and Vine', Advertising and New Media (Routledge, 2008), pp. 24-46 |
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