Thomas Cook chief executive Harriet Green has announced her surprise departure. Photograph: Jonathan Brady/PA

Thomas Cook shares crash after Harriet Green is pushed out

This article is more than 9 years old

Firm’s value falls by £400m after abrupt exit of boss credited with bringing tour operator back from brink of bankruptcy

Harriet Green has been pushed out as chief executive of Thomas Cook in a shock departure that wiped £400m off the value of the tour operator.

Green had garnered investor plaudits, and an award for businesswoman of the year, for turning around a business that was recovering from the brink of bankruptcy when she joined two years ago. But her board was less enamoured. As Green departed with shares worth more than £9m, Thomas Cook’s chairman said the group needed a leader with more knowledge of the leisure industry.

The surprise ousting came after Green told the Daily Telegraph in May: “I’ve always said that I’m going to stay six years”. Five days ago, Green told an Inspiring Women conference: “You can’t do a transformation on this sort of scale in a year or two years. I usually say it’s about six years ... we’re absolutely not done.”

However, Green has left with immediate effect and Peter Fankhauser, the chief operating officer and a company veteran, is taking over.

Spokespeople for Green and for the company stuck doggedly to the party line that the departure had been agreed by both sides. However, one company insider admitted: “Is she going maybe a year earlier than she wanted? Probably ... If your management style is shaking people by the throat, there is only so long that people can put up with that.”

Another company insider confirmed that Green’s exit was earlier than she had originally hoped for: “What was in everyone’s mind was that Peter would take over. The question was when. What has been agreed most recently is when.”

Fankhauser, who has worked at Thomas Cook for 13 years, survived the management cull implemented by Green when she joined from electronic components distributor Premier Farnell.

Thomas Cook’s chairman, Frank Meysman, said the board had been unanimous that it was the right time for Green to hand over to Fankhauser as the company needed a leader with more travel industry experience. He added that she would be paid her six months’ notice and be allowed to keep 8m shares, worth about £9.2m, that were originally due to vest in 2015 and 2016 as part of her performance share plan.

The company was keen to stress that Green had done a “phenomenal” job. She is widely credited with rebuilding the tour operator after its near collapse – taking the company’s stock market value from £148m to just under £2bn before Wednesday’s news. She was paid £2.86m in 2013, including £680,000 salary and a bonus of £1.79m.

Thomas Cook shares plunged 22% to 107p as the group announced Green’s departure and warned that trading had become more difficult and growth would be slower in the current financial year. Business in Germany has weakened as consumer confidence has dropped in Europe’s biggest economy and the UK winter programme has failed to fill increased capacity.

Meysman said: “It’s a different balance of requirements that is needed going forward. Knowledge of the market and implementation of the strategy that Harriet has set out is more important than continuous strategy. She loved this job tremendously but she has always been very realistic that this job will end at some point in time.”

However, the notion that Fankhauser had always been groomed to take over appeared to be undermined by one major Thomas Cook shareholder, which issued a statement saying it had yet to even meet the new boss.

Simon Skinner, European equity analyst at Thomas Cook shareholder Orbis Investments, which has a stake of about 3.5%, said: “Harriet did a great job. As long-term investors, we’re always on the lookout for great managers and we’ll certainly be keeping an eye on where she goes next. In the meantime, we’re looking forward to meeting Peter and seeing him settle into his new leadership role”. The investor said it had been informed of the change in chief executive “in line with the rest of the market”.

Green, known for her minimal sleep, high-intensity workouts in the gym at 5am and a robust management style, was one of the few female chief executives of a leading UK public company. She said in a statement: “I always said that I would move on to another company with fresh challenges once my work was complete. That time is now. I wish all of the team at this re-energised company continued success, as they move to the next phase of the company’s development.”